There is a certain risk that comes along with social media marketing. When organizations engage in two-way communication with consumers, they are opening the door to all types of inappropriate comments, which can reflect poorly on the organization. This negative behavior poses a potential threat to the organization's:

Question

Quizplus · Accepted Answer

Negative comments and inappropriate behavior from consumers on social media can harm an organization's reputation for honesty and integrity, as these platforms are public and the interactions are visible to other users.

There Is a Certain Risk That Comes Along with Social