As the Director of Marketing at Tazo Teas, You've Been

As the director of marketing at Tazo Teas, you've been using social media campaigns to drive sales of your products at all of your distribution channels-such as grocery stores and coffee stores-as well as the company's own website. Which of the following would indicate that your campaign is helping you achieve your goals?

A) Your click-through rate has steadily increased since you started using social media.
B) Your distributors have increased their orders by 6 percent overall.
C) Your website's analytics show a 27-percent increase in traffic coming from social media.
D) Your website has seen a 14-percent increase in the number of unique visitors each month.