As the Marketing Manager for a Well-Known Brand of Frozen

As the marketing manager for a well-known brand of frozen pizzas, you came up with an idea to do a taste test comparing your brand to other leading brands. Your plan was to use the results in a social media campaign to demonstrate the superiority of your brand. When the taste test was completed, results showed that only one type of your pizza-the four cheese pizza-was preferred over your competitors. The other three types were virtually equal to your competitors. Which of the following is your best option?

A) Run a social media campaign stating that consumers prefer your brand over others.
B) Create a social media campaign stating that consumers prefer your four cheese pizza over others.
C) Design a humorous social media campaign stating that your brand is just as good as your competitors.
D) Repeat the taste test in the hope of getting better results.