Samsung Is an Official Sponsor of the 2020 Olympics

Samsung is an official sponsor of the 2020 Olympics. Since launching a Twitter campaign using the hashtag #2020Olympics, the tweets associated with that campaign are getting re-tweeted an average of 226 times each, as opposed to their traditional product tweets, which are re-tweeted an average of 117 times each. What does this mean for Samsung?

A) Social media users' interest in the Olympics is increasing, which bodes well for Samsung.
B) Samsung's association with the Olympics will have the desired effect of increasing revenue.
C) The Samsung Olympics campaign is more effective at increasing brand awareness.
D) The Samsung Olympics campaign is more engaging than other Samsung campaigns.