There are several ways to assess the effectiveness of an e-commerce site. Which one of these is NOT one of those ways?
A) Benchmark the site against the web site of the closest competitor
B) Measure number of unique visitors to the site
C) Track engagement or how much time visitors spend on the site and which pages they visit
D) Measure the click-through-rate (CTR), the percentage of users who click on an ad
E) Calculate the conversion rate, the percentage of website visitors who actually make a purchase

Question

Quizplus · Accepted Answer

Benchmarking against a competitor's website is not a direct measure of an e-commerce site's effectiveness; it is more about comparing features or strategies rather than assessing the site's own performance metrics.

There Are Several Ways to Assess the Effectiveness of an E-Commerce