You're the marketing manager for NancyKnits.com, which sells a broad selection of yarns, knitting patterns, and accessories for knitters. The company's owner, Nancy, has made a number of suggestions for improving the website's conversion rate. Which of her suggestions do you NOT plan to implement?
A) Expanding the site's product offering
B) Writing better, more compelling descriptions of the products
C) Expanding the number of countries where you advertise
D) Offering discounts to customers who purchase more than $50 in merchandise

Question

Quizplus · Accepted Answer

Expanding the number of countries where you advertise is not a good idea because it will increase the cost of advertising without necessarily increasing the number of sales.

You're the Marketing Manager for NancyKnits