Rebecca has been running a couple of campaigns on Pinterest to promote her company's leggings for women. Campaign A had a cost per click of $1.00 and a conversion rate of 5%. Campaign B had a cost per click of $0.75 and a conversion rate of 10%. What does Rebecca conclude about the two campaigns?
A) Campaign A must be better because the conversion rate is lower.
B) Campaign B must be better because the conversion rate is higher.
C) Campaign A must be better because the conversion cost is higher.
D) Campaign B must be better because the conversion cost is lower.

Question

Rebecca has been running a couple of campaigns on Pinterest to promote her company's leggings for women. Campaign A had a cost per click of $1.00 and a conversion rate of 5%. Campaign B had a cost per click of $0.75 and a conversion rate of 10%. What does Rebecca conclude about the two campaigns? ​
A) Campaign A must be better because the conversion rate is lower.
B) Campaign B must be better because the conversion rate is higher.
C) Campaign A must be better because the conversion cost is higher.
D) Campaign B must be better because the conversion cost is lower.

Quizplus · Accepted Answer

Campaign B has a lower cost per click and a higher conversion rate, resulting in a lower conversion cost, making it more cost-effective.

Rebecca Has Been Running a Couple of Campaigns on Pinterest