A business development coach named Marcel Dubois has set up an online system for developing new leads for his coaching business: Facebook ads are designed to attract people to his landing page, where they have to be convinced to submit their names and email addresses in order to watch a free, 90-minute training video. In each of the last four months, Marcel has tried a different variation of his landing page, and now he wants to know which version performed the best. Based on your understanding of conversion rates, which month would you say generated the best results?
A) March: 10,000 ad impressions, 250 click-throughs, and 50 sign-ups
B) April: 12,000 ad impressions, 300 click-throughs, and 75 sign-ups
C) May: 10,000 ad impressions, 300 click-throughs, and 100 sign-ups
D) June: 15,000 ad impressions, 600 click-throughs, and 100 sign-ups

Question

A business development coach named Marcel Dubois has set up an online system for developing new leads for his coaching business: Facebook ads are designed to attract people to his landing page, where they have to be convinced to submit their names and email addresses in order to watch a free, 90-minute training video. In each of the last four months, Marcel has tried a different variation of his landing page, and now he wants to know which version performed the best. Based on your understanding of conversion rates, which month would you say generated the best results? ​
A) March: 10,000 ad impressions, 250 click-throughs, and 50 sign-ups
B) April: 12,000 ad impressions, 300 click-throughs, and 75 sign-ups
C) May: 10,000 ad impressions, 300 click-throughs, and 100 sign-ups
D) June: 15,000 ad impressions, 600 click-throughs, and 100 sign-ups

Quizplus · Accepted Answer

May had the highest conversion rate from click-throughs to sign-ups at 33.3% (100 sign-ups from 300 click-throughs), indicating the most effective landing page variation.

A Business Development Coach Named Marcel Dubois Has Set Up