The research tool _____________ employs small groups of a targeted public that are interviewed in detail to provide a public relations operation and its clients with feedback.
A) polling
B) one-on-one interviewing
C) focus groups
D) delineating

Question

Quizplus · Accepted Answer

Focus groups are a research tool that employs small groups of a targeted public that are interviewed in detail to provide a public relations operation and its clients with feedback. Polling involves collecting quantitative data through questionnaires and surveys, while one-on-one interviewing is a qualitative research method used to gather in-depth information from one individual. Delineating refers to outlining or defining something clearly, and is not a research tool.

The Research Tool _____________ Employs Small Groups of a Targeted