Return on investment (ROI) is one of the most common financial metrics that companies use to evaluate marketing effectiveness.How is ROI calculated?
A) By calculating the amount of money spent and dividing it by total engagement
B) By calculating the amount of money spent and dividing it by the total number of people you have reached
C) By calculating the amount of money spent and dividing it by the number of people who have come to your website
D) By calculating the gain from any spending minus the cost of the investment divided by the cost.
Correct Answer:
Verified
Q1: There are several potential approaches to capturing
Q2: One approach that many organizations can take
Q4: Return on investment is only one part
Q5: The subject of digital marketing measurement is
Q6: Bob Pearson,President of W2O Group,captures how many
Q7: When an organization engages in digital marketing,the
Q8: Return on engagement is one measure that
Q9: Digital marketing spending is continuing to go
Q10: Another approach to measuring return on investment
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