Another approach to measuring return on investment is utilizing the bottom-up approach to measurement.Choose the three components to the bottom-up measurement approach from the list below.
A) Linking and tagging
B) Calculating total campaign reach
C) Calculating total campaign engagement
D) Integrated
E) Direct commerce
Correct Answer:
Verified
Q1: There are several potential approaches to capturing
Q2: One approach that many organizations can take
Q3: Return on investment (ROI)is one of the
Q4: Return on investment is only one part
Q5: The subject of digital marketing measurement is
Q6: Bob Pearson,President of W2O Group,captures how many
Q7: When an organization engages in digital marketing,the
Q8: Return on engagement is one measure that
Q9: Digital marketing spending is continuing to go
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