Return on investment is only one part of a digital marketing scorecard.Beyond ROI,there are three critical components to any digital marketing scorecard.Please select the response below that most accurately captures those three components.
A) Effectiveness,efficiency and effect
B) Reach,engagement and impact
C) Paid,earned,shared metrics
D) Owned,shared and paid metrics
Correct Answer:
Verified
Q1: There are several potential approaches to capturing
Q2: One approach that many organizations can take
Q3: Return on investment (ROI)is one of the
Q5: The subject of digital marketing measurement is
Q6: Bob Pearson,President of W2O Group,captures how many
Q7: When an organization engages in digital marketing,the
Q8: Return on engagement is one measure that
Q9: Digital marketing spending is continuing to go
Q10: Another approach to measuring return on investment
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