Question 1

Daily Stop,a supermarket in California,was criticized by the community for the use of plastic bags.In view of the concerns raised by the members of the community,the management took the decision of using biodegradable bags.The decision taken by the management at Daily Stop has been influenced by:

Accepted Answer

The decision by Daily Stop to switch to biodegradable bags in response to community concerns is influenced by social forces, as it reflects a change made to address societal values and expectations regarding environmental sustainability.

Question 2

Why does marketing require creativity and consumer focus?

Accepted Answer

Environmental forces can change dramatically, requiring marketers to be creative and focused on consumers to adapt and respond effectively to these changes.

Question 3

Which of the following statements is true of the marketing environment?

Accepted Answer

A marketing manager can indeed influence some environmental variables, such as engaging in public relations activities to shape public opinion or lobbying for favorable legislation.

Question 4

Which of the following is an economic force that influences the marketing environment?

Accepted Answer

Purchasing power directly relates to the economic conditions affecting consumers' ability to buy goods and services, influencing the marketing strategies businesses employ.

Question 5

_____ is the integrated,accepted pattern of human behavior,including thought,speech,beliefs,actions,and artifacts.

Accepted Answer

Culture encompasses the integrated, accepted pattern of human behavior, including thought, speech, beliefs, actions, and artifacts, which are shared by a society.

Question 6

Every time David wants to change his cell phone,he takes the opinions of his colleagues and friends to decide which phone to buy.Thus,David's colleagues and friends are his _____.

Accepted Answer

David's colleagues and friends act as his reference group in this context because he relies on their opinions and experiences to make a decision about which cell phone to buy. A reference group is a group of people that someone looks to for guidance, norms, and standards of behavior.

Question 7

Jennifer is highly influenced by celebrities in movies and advertisements.She wishes to dress like them and adopt their lifestyle.When she goes shopping,these celebrities are her point of comparison.In this scenario,the celebrities are Jennifer's _____.

Accepted Answer

Celebrities serve as a reference group for Jennifer because she uses them as a standard or point of comparison for her own behavior, preferences, and lifestyle choices. A reference group is any group that individuals use as a standard for evaluating themselves and their own behavior.

Question 8

Which of the following is least likely to be a competitive or economic force in the marketing environment?

Accepted Answer

The laws related to employment in a country are least likely to be considered a direct competitive or economic force in the marketing environment. These laws primarily affect labor practices and employer obligations rather than directly influencing market competition or economic conditions such as purchasing power, unemployment, inflation, or income levels.

Question 9

Which of the following is a social factor that influences buying behavior?

Accepted Answer

Reference groups influence an individual's buying behavior by serving as a point of comparison, influencing attitudes, beliefs, and ultimately, purchase decisions.

Question 10

Which of the following best exemplifies regulatory forces in a marketing environment?

Accepted Answer

Political actions of interest groups best exemplify regulatory forces in a marketing environment because they can influence laws, regulations, and government policies that affect how companies operate and market their products.

Question 11

Specific laws require that advertisements be truthful and that all health claims be documented.This is an example of:

Accepted Answer

This is an example of legal forces because it refers to regulations and laws that govern how businesses can operate, specifically in the context of advertising and health claims.

Question 12

Which of the following is an example of a reference group?

Accepted Answer

A reference group is a group that individuals use as a standard for evaluating themselves and their own behavior. Close family members often serve as a reference group by influencing the buying behavior of other family members.

Question 13

Which of the following best exemplifies social forces in a marketing environment?

Accepted Answer

Social forces in a marketing environment refer to the societal factors that affect demand for products and services, including public opinions, attitudes, and values. These forces shape consumer behavior and preferences, making option B the best example of social forces in a marketing environment.

Question 14

Due to the increasing purchasing power and per capita income of the population of United Nombavia,True Couture Inc.decided to launch its premium line of clothing and bags in the country.Which of the following environmental forces primarily influenced True Couture Inc.'s decision?

Accepted Answer

The decision was influenced by economic forces, as it was based on the increasing purchasing power and per capita income of the population, which are economic indicators.

Question 15

According to the foreign trade policy of the Republic of Cambria,multinational companies can enter its market only by merging with a local business partner.Which of the following environmental forces does this best reflect?

Accepted Answer

This reflects political forces because it involves government regulations and policies that affect how businesses operate within a country.

Question 16

People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol.Which of the following social variables of buying behavior is demonstrated in the given scenario?

Accepted Answer

The scenario demonstrates "Social class" as the social variable of buying behavior, indicating that individuals in higher social classes may purchase luxury items like Rolls-Royce cars to signify their status.

Quiz 11: Customer-Driven Marketing