Bright Inc., a company exporting electrical appliances, fails to deliver a large shipment on time to a customer in a different country due to certain technical problems. In order to avoid embarrassment, the officials of Bright Inc. conduct themselves in a dignified manner, as they may have to deal with the customer in future. Which of the following aspects of negotiation is seen in the given example?

Question

Quizplus · Accepted Answer

Face saving is the aspect of negotiation seen in the example, as the officials of Bright Inc. are trying to maintain their dignity and avoid embarrassment in their dealings with the customer, which is crucial for future interactions.