Jayson Jaworski is a manufacturer's salesperson. He finds it useful to divide the accounts in his territory on the basis of whether the buyer sells at the wholesale or retail level as well as according to the account's potential sales volume. Jaworski is using:
A) multivariable account segmentation.
B) dual segmentation marketing.
C) differentiated segmentation.
D) total territory management.
E) dual positioning.

Question

Quizplus · Accepted Answer

Jayson Jaworski is using multivariable account segmentation because he is dividing accounts based on more than one variable: the level at which the buyer sells (wholesale or retail) and the account's potential sales volume. This approach allows for a more nuanced understanding of the market and enables more targeted sales strategies.

Jayson Jaworski Is a Manufacturer's Salesperson