Knowing his prospect would be concerned about the possibility of contamination of the foods he was processing with his packing equipment, Alec opened by saying, "To prove to you the conveyer belt lubricant I'm offering you is non-toxic, I'm going to eat a spoon-full right now." This theatrical presentation is an example of:
A) dramatization.
B) analogy marketing.
C) competitive advantage.
D) industrial proof.
E) sample advertising.

Question

Quizplus · Accepted Answer

Alec's action of eating a spoonful of the conveyor belt lubricant to demonstrate its non-toxicity is an example of dramatization. This method involves using dramatic elements to make a presentation more compelling and convincing.

Knowing His Prospect Would Be Concerned About the Possibility of Contamination