Tatum is a sales representative for a gourmet cookware manufacturer. Tatum's marketing plan for a store that would be a logical retail outlet for her products should include:
A) how ultimate consumers should correctly dispose of old kitchen tools.
B) how the retailer can adopt the role of end-user.
C) how the reseller will promote the cookware once purchased.
D) the business proposition which the retailer will adhere to.
E) a purchase order based on a seller benefit plan.

Question

Quizplus · Accepted Answer

C is correct because it focuses on how the retailer will market the cookware to consumers after purchasing it from Tatum, which is a key component of a marketing plan for a retail outlet.

Tatum Is a Sales Representative for a Gourmet Cookware Manufacturer