A marketing plan for a retailer should most likely include how to:
A) identify benefits.
B) utilize the SELL sequence.
C) promote a specific product.
D) evaluate return on investment.
E) present a customer needs analysis.

Question

Quizplus · Accepted Answer

An effective marketing plan includes suggestions on how a retailer should "promote" the product through displays, advertising, proper shelf space and positioning, and pricing.

A Marketing Plan for a Retailer Should Most Likely Include