Which of the following statements about sales call objectives is true?
A) Sales call objectives should primarily benefit the salesperson.
B) A sales call objective is only necessary when making formal presentations.
C) A customer profile must be developed before making a sales call objective.
D) The sales call objective is the main purpose of a salesperson's contact with a prospect.
E) A sales call objective is usually too complex to modify once a sales call has developed.

Question

Quizplus · Accepted Answer

The main purpose of a sales call is the objective, which should benefit the customer rather than the salesperson. Such objectives are essential both for sales presentations and less formal visits with a customer.

Which of the Following Statements About Sales Call Objectives Is