A prospect goes through five mental steps, which all lead to the purchase decision. The approach stage of the selling process should:
A) move the prospect to the conviction stage.
B) attract customer attention and interest.
C) make the customer desire the product.
D) get the customer to take some action.
E) handle initial objections.

Question

Quizplus · Accepted Answer

The approach stage of the selling process is designed to attract customer attention and interest, setting the foundation for the subsequent stages of the selling process.

A Prospect Goes Through Five Mental Steps, Which All Lead