Keri Marten has opened a day care center for children aged one to six. She seeks the assistance of local pediatricians in identifying those in need of her services. Identify the method of prospecting utilized by Keri.

Question

Quizplus · Accepted Answer

Keri is using the "center of influence" method by reaching out to pediatricians who can influence or refer parents of children aged one to six to her day care center. Pediatricians are trusted figures whose recommendations are likely to be taken seriously by parents, making them a strategic point of influence for Keri's target market.

Keri Marten Has Opened a Day Care Center for Children