A typical salesperson's product knowledge should primarily include:
A) the product's FAB.
B) the product's SELL sequence.
C) the product's AIDA sequence.
D) who invented the product.
E) how the product is made.

Question

Quizplus · Accepted Answer

FAB stands for Features, Advantages, and Benefits, which are crucial for a salesperson to effectively communicate the value of a product to potential customers.

A Typical Salesperson's Product Knowledge Should Primarily Include