Salespeople need to have knowledge for all of the following EXCEPT:
A) increasing the individual salesperson's self-confidence.
B) meeting buyer's expectations
C) building relationships with their customers.
D) building the buyer's confidence in the individual salesperson.
E) increasing cognitive dissonance among customers.

Question

Quizplus · Accepted Answer

Increasing cognitive dissonance among customers is not a goal for salespeople. Cognitive dissonance refers to the feeling of discomfort that arises from holding two conflicting beliefs or attitudes, especially relating to buyer's remorse. Salespeople aim to build confidence, relationships, and meet expectations, not increase discomfort or doubt.

Salespeople Need to Have Knowledge for All of the Following