Proctor & Gamble wants to reach all users of the firm's products, both industrial buyers and consumers. The firm would most likely use ________ advertising because it has the greatest reach.
A) trade
B) national
C) relationship
D) retail
E) corporate

Question

Quizplus · Accepted Answer

National advertising has the broadest reach, allowing Proctor & Gamble to target both industrial buyers and consumers across a wide geographic area.

Proctor & Gamble Wants to Reach All Users of the Firm's