Which of the Following Statement Regarding Organizational Buying Is Most

Which of the following statement regarding organizational buying is most likely to be incorrect?

A) Organizational buyers tend to focus on very rational goals such as reducing expenses or increasing sales
B) The buying process involves many individuals, multiple goals, and potentially conflicting decision criteria
C) Organizational buyers almost always make very quick decisions
D) An organizational buying situation begins when the firm perceives a business problem
E) Establishing the decision criteria is an important step in organizational buying process