At the ________ level of need awareness, the consumer may not be sure why he/she wants to buy a product, but will go ahead with the purchase anyway.

Question

Quizplus · Accepted Answer

At the unconscious level of need awareness, consumers may not be fully aware of why they feel compelled to buy a product, acting on deep-seated desires or motivations that are not fully within their conscious understanding.

At the ________ Level of Need Awareness, the Consumer May