Rachel has just walked into her local Serta mattress outlet and told the salesperson, "I'd like to buy a pillow-top mattress with individually wrapped coils and a five-year warranty. What can you show me?" At what level of need awareness is Rachel?

Question

Quizplus · Accepted Answer

Rachel is at the Conscious level of need awareness because she is fully aware of what she wants (a pillow-top mattress with individually wrapped coils and a five-year warranty) and has articulated this need explicitly.

Rachel Has Just Walked into Her Local Serta Mattress Outlet