The ________ model of buyer behavior assumes a prospect will respond to the sales presentation in some predictable manner.

Question

Quizplus · Accepted Answer

The stimulus-response model of buyer behavior suggests that a prospect will respond in a predictable way to a sales presentation, similar to a stimulus eliciting a specific response. This model is based on the idea that certain stimuli (sales tactics) can produce predictable responses (buying decisions) from consumers.

The ________ Model of Buyer Behavior Assumes a Prospect Will