Benefit selling is often referred to as:

Name: Benefit selling is often referred to as:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Benefit selling is often referred to as FAB selling, which stands for Features, Advantages, and Benefits. This approach focuses on identifying and presenting the features of a product or service, explaining the advantages of those features, and then highlighting the benefits to the customer, thereby addressing their specific needs and wants.

Benefit Selling Is Often Referred to As