More recent work contradicts Porter's assertion about being "stuck in the middle" and suggests that firms that are successful in both cost leadership and product differentiation often can expect to gain a sustained competitive advantage.

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Recent research suggests that firms which can successfully implement both cost leadership and product differentiation strategies can gain a sustainable competitive advantage, contradicting Porter's claim that being "stuck in the middle" leads to lack of differentiation and higher costs.

More Recent Work Contradicts Porter's Assertion About Being "Stuck in the Middle