In emerging industries, product-differentiation efforts often focus on product refinement as a basis for product differentiation.
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Q24: Firms able to successfully differentiate their products
Q25: In fragmented industries firms can use product
Q26: Product differentiation increases the threat of substitutes
Q27: The concept of product differentiation generally assumes
Q28: Product features, product customization, and product complexity
Q30: Timing, location, distribution channels, and service and
Q31: More recent work contradicts the argument about
Q32: Product features as a basis for product
Q33: While product features, by themselves, are usually
Q34: Firms pursuing a differentiation strategy often use
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