While product features, by themselves, are usually not a source of sustained competitive advantage, they can be a source of a temporary competitive advantage.

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Product features may give a company a temporary advantage over its competitors because customers may be initially attracted to the unique features. However, competitors can easily replicate these features or come up with their own similar ones, which makes it difficult to maintain a sustained competitive advantage solely based on product features.

While Product Features, by Themselves, Are Usually Not a Source