More recent work contradicts the argument about being "stuck in the middle" and suggests that firms that are successful in both cost leadership and product differentiation often can expect to gain a sustained competitive advantage.
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Q26: Product differentiation increases the threat of substitutes
Q27: The concept of product differentiation generally assumes
Q28: Product features, product customization, and product complexity
Q29: In emerging industries, product-differentiation efforts often focus
Q30: Timing, location, distribution channels, and service and
Q32: Product features as a basis for product
Q33: While product features, by themselves, are usually
Q34: Firms pursuing a differentiation strategy often use
Q35: Firms that pursue a product-differentiation strategy can
Q36: Product differentiation effectively reduces rivalry to zero.
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