A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.
A)marketing message; product push
B)measured response; content quotient
C)persuasive appeal; purchase message
D)marketing message; sales message

Question

Quizplus · Accepted Answer

D)Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. Sales messages then take over by encouraging potential buyers to make a purchase decision then and there.

A ________ Helps a Potential Buyer Move Through the Purchasing