If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals, the consumer benefit you would most want to emphasize is
A)protection of the consumer's property.
B)the low cost of the system.
C)the low monthly payments for the service.
D)easy, do-it-yourself installation.

Question

Quizplus · Accepted Answer

A)A wealthy audience is less concerned about price or easy installation than it is about protection of its property.

If the Audience for Your Marketing or Sales Message Promoting