Gross present value of the customer (GPVC)is defined as the revenue associated with a customer minus expenses need to serve the customer,discounted over time.

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The Gross Present Value of the Customer (GPVC) is typically defined as the total revenue associated with a customer, without subtracting expenses. The definition provided describes Net Present Value (NPV) or Customer Lifetime Value (CLV), which accounts for expenses.

Gross Present Value of the Customer (GPVC)is Defined as the Revenue