A company that is serving only a few market segments has most likely adopted a ________ strategy.
A)focused differentiation
B)focused low cost
C)horizontal integration
D)vertical integration

Question

Quizplus · Accepted Answer

A focused differentiation strategy is one in which a company focuses on serving a few market segments and differentiates its products or services from those of its competitors.

A Company That Is Serving Only a Few Market Segments