Firestone Tire and Rubber Company set up a chain of Firestone retail stores to sell its tires to American consumers. This is an example of
A)forward vertical integration.
B)global strategy.
C)focused differentiation strategy.
D)multidomestic strategy.

Question

Quizplus · Accepted Answer

Firestone setting up retail stores to sell its own tires directly to consumers is an example of forward vertical integration, where a company expands its operations into distribution or retail.

Firestone Tire and Rubber Company Set Up a Chain of Firestone