When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business, it was pursuing a ________ strategy.
A)vertical integration
B)market penetration
C)diversification
D)market development

Question

Quizplus · Accepted Answer

PepsiCo's purchase of Frito-Lay and expansion into the snack-food business is an example of diversification, as it involves entering a new industry or market segment that is different from its existing operations in beverages.

When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food