The reason managers pursue vertical integration is that it
A)provides stable environmental conditions.
B)improves flexibility in operations.
C)increases sales overall.
D)strengthens competitive advantage.

Question

Quizplus · Accepted Answer

Vertical integration strengthens competitive advantage by allowing a company to control more of its supply chain, reduce costs, improve efficiencies, and differentiate its products or services.

The Reason Managers Pursue Vertical Integration Is That It