When General Electric Company expanded its operations by acquiring NBC television, this was an illustration of
A)vertical integration.
B)diversification.
C)market penetration.
D)a low-cost strategy.

Question

Quizplus · Accepted Answer

The acquisition of NBC television by General Electric Company is an example of diversification, as it involves expanding into a new industry or market that is different from the company's existing operations.

When General Electric Company Expanded Its Operations by Acquiring NBC