Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains. This is an example of
A)a focused differentiation strategy.
B)a low-cost strategy.
C)a differentiation strategy.
D)synergy.

Question

Quizplus · Accepted Answer

This is an example of synergy, where Procter & Gamble is using a single sales force to efficiently sell multiple product lines, thereby maximizing resources and reducing costs.

Procter & Gamble Uses a Joint Sales Force to Sell