Susan visits the office of a local attorney to have a will drawn up.She has never hired an attorney before, but thinks that this particular attorney is doing a good job based on his professional demeanor and fancy office.Susan's hiring of the attorney is best described as a __________ purchase.
A) qualitative
B) search
C) experience
D) credence

Question

Quizplus · Accepted Answer

A credence purchase is one where the consumer cannot easily evaluate the quality of the service even after it has been consumed, often relying on trust or reputation, as is the case with Susan hiring an attorney.

Susan Visits the Office of a Local Attorney to Have