The VP of Customer Experience at an international hotel chain is constantly looking for ways to improve customer service, whether it be at check-in, room service, concierge services, check-out, etc.This is important because customers generally evaluate companies and brands based on
A) time components.
B) search effort.
C) points of interaction.
D) value-added supplemental components.

Question

Quizplus · Accepted Answer

Customers generally evaluate companies and brands based on points of interaction, as these are the moments when they directly experience the service and form their impressions.

The VP of Customer Experience at an International Hotel Chain