Pine Groove,a cosmetic brand that primarily caters to women,wants to reach out to the less-traditional male market.It conducts research and develops a new product especially for men.In this example,Pine Groove uses _____.
A) ethnicity segmentation
B) age segmentation
C) gender segmentation
D) psychographic segmentation

Question

Quizplus · Accepted Answer

Pine Groove is targeting a specific gender (men) with their new product, which is an example of gender segmentation.

Pine Groove,a Cosmetic Brand That Primarily Caters to Women,wants to Reach