Trower Inc.has launched a new smartphone in two different versions.Both variants of the smartphone have a similar design but have different hardware specifications.The company uses this strategy to make this smartphone more universally affordable.In this scenario,Trower Inc.is most likely using __________________________.
A) usage-rate segmentation
B) income segmentation
C) gender segmentation
D) age segmentation

Question

Quizplus · Accepted Answer

Trower Inc. is using income segmentation by offering different versions of the smartphone with varying hardware specifications to cater to different income levels, making the product more affordable to a wider range of consumers.