_____ helps marketers develop marketing programs tailored to prospective buyers who live in small regions or who have very specific lifestyle characteristics.
A) Benefit segmentation
B) Family life cycle segmentation
C) Ethnic segmentation
D) Geodemographic segmentation

Question

Quizplus · Accepted Answer

Geodemographic segmentation helps marketers create marketing programs for specific small regions or lifestyle characteristics by combining geographic and demographic data.

_____ Helps Marketers Develop Marketing Programs Tailored to Prospective Buyers