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A Key Account Represents a Customer Who

Question 36

Multiple Choice

A key account represents a customer who:


A) purchases an insignificant volume as a percentage of a seller's total sales.
B) buys for an organization with geographically concentrated units.
C) involves several organizational members in the purchasing process.
D) both purchases an insignificant volume as a percentage of a seller's total sales and buys for an organization with geographically concentrated units.
E) both buys for an organization with geographically concentrated units and involves several organizational members in the purchasing process.

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