A business marketer that serves many different market segments would likely use a direct channel.
Correct Answer:
Verified
Q12: The industrial distributor takes title to the
Q13: Industrial distributors are generally large business firms
Q14: By retaining title to the goods, the
Q15: Frequently, the manager has little flexibility in
Q16: Once a particular industrial channel structure is
Q18: Business marketing channels typically include fewer types
Q19: Channel member motivation begins with the understanding
Q20: A source of conflict between business marketers
Q21: Which of the following statements concerning the
Q22: Concerning the compensation of manufacturers' representatives, the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents