Once a particular industrial channel structure is selected, channel participants must be selected, and arrangements made to ensure that all obligations are assigned.
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Q11: When a manufacturer sells through hundreds of
Q12: The industrial distributor takes title to the
Q13: Industrial distributors are generally large business firms
Q14: By retaining title to the goods, the
Q15: Frequently, the manager has little flexibility in
Q17: A business marketer that serves many different
Q18: Business marketing channels typically include fewer types
Q19: Channel member motivation begins with the understanding
Q20: A source of conflict between business marketers
Q21: Which of the following statements concerning the
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